How to Create an Amazing Press or Media Kit . Whether you make it digital, printable, stick it in a glossy folder, CD or memory stick, the foundation of many a successful PR campaign begins with one helluva press kit. The press kit (or media kit) is often the media’s first in- depth experience of a brand, so it is essential that it express the brand identity while delivering all the essential information. Go Digital. The great news is that while the contents may be the same – founder bios, seasonal line sheets, company fact sheet, an online press kit not only saves paper, cuts costs, and allows editors easy access to information when *they* want it. That said, don’t discount the other approach completely.
Have the ability to put together a physical kit for the old school journalist, or that editor you want to send something special. The tactile impression of a particular paper, the use of ribbon, scent and fabric, ink, etc can all be used to create a memorable impression. Content Must- Haves.
The key elements of a great press kit are: A traditional press release or feature- style article about the brand/collection. An interesting interview, Q& A of fun- facts type content piece about the brand founder. Breathtaking images that tell a visual story about the brand/collection. The Who, What, Where, How and Why delivered in clear, simple language. Product images and logo available at high and low resolution. A season- driven, embeddable short video (under 2 mins)Recent, noteworthy press less than 6 months old.
Social media links. Considerations. Require a media login – this allows you to make the connection when they request access. Include an email sign- up for media to easily join your media list.
Provide a line where they can let you know the types of stories they cover. Figure out how to surprise and delight the media – maybe it’s with your navigation, making the fact sheet interactive or the fact that images are embeddable. More and more people are accessing content on their mobile phones or tablets – don’t forget to design your press kit for mobile and tablet viewing.
What you need to flush out here in your one sheet depends on the release. News Press Release Template; When to Send a Press Release; Continue Reading. Download FMPR’s free fact sheet template. Looking for something specific? Check out our article index here. Search for: Recent Posts. For Immediate Release. Response to the Ebola Epidemic in West Africa. From the Press Office. FACT SHEET: Making Homeownership More Accessible and.
Staci Levine, Owner of Sn. L Communications has been in business for over 2. She had this to share: I haven.
Make the press kit easy to navigate; use separate folders. Include recent and meaningful press release (don.
Keep it simple, keep it current and full of only the most relevant information. And by all means, don. Design courtesy of Yazmina Cabrera, Girl with a Banjo.
Product Launch Press Release Example. News, media contacts, upcoming events and resources.
Use only one side of each sheet of paper. Click for Press Release Template; Click to Learn How to Write a Press Release; Click to Learn How to Submit a. How to write a press release A press release, sometimes also referred to as a media release, is a written statement used to share information with.
Use this Fact Sheet template. Fact sheets are frequently used to accompany a press release or along with marketing materials, for example, at a product launch. Fact Sheet Template A fact sheet is a snapshot of an. Fact sheets are often tucked into press kits, or may accompany a press release. Following is a template for. News Fact Sheet/News Release Checklist; News Fact Sheet Template. A news fact sheet provides information to the press in a. Click here for a fact sheet template.